And we’re pretty sure you did, didn’t you?Īll in all, what’s important to remember is that this is yet another way to keep your email list clean. On top of that, if you apply email list cleaning best practices, like regularly sunsetting inactive contacts and running requalification campaigns to re-obtain consent from your newsletter subscribers, you have an up-to-date database of contacts that are interested in receiving your communications and your content. They could already do this with tools like, couldn’t they? In fact, it can be seen as a way to help you clean your contact lists, which in turn improves your deliverability rate. The Gmail automated unsubscribe link doesn’t have to be seen as an enemy. So if your newsletters are boring or irrelevant, and the reader has not opened it in a while, they’ll be prompted to unsubscribe.ĭon’t panic, though. Quite frankly, it means that your recipients have an easier way to cancel their email subscription.
What does the Gmail automated Unsubscribe mean for email marketers? The unsubscribe suggestions are based on how many emails users receive and open from a specific sender, and it means that, with just one click on the Unsubscribe button, the newsletter subscriptions will be terminated, making it even easier for recipients to stop receiving all of those unwanted emails. While the ability to unsubscribe from a contact list on Gmail has been available for some time, it had always been up to the users to determine which ones they wanted to be removed from.Ĭurrently, Google has fully leaned into that sophistication by automating that process and actively asking the users whether they’d like to unsubscribe from certain promotional emails they haven’t opened in the last 30 days or more. What is the mass unsubscribe feature on Gmail?Ī while back, we talked to you about the List-Unsubscribe header and how Gmail was already adding some then-new sophistication to this header option that allows users to easily cancel their subscription to marketing emailing lists. We’re talking about that sneaky and smart “Easy Unsubscribe” feature for Gmail users, of course. Features such as Smart Reply, nudges, or the snoozing options that allow us to navigate our crazy inboxes and make our email experience a bit smoother.īut while we all tend to get quite excited and a bit carried away by all the cool stuff Google adds to its products, there’s one particular feature that might give your marketing team a bit of pause. With productivity at the core of these changes, Gmail offers more confidentiality and an increased security, as well as a range of functions that help users manage their inboxes in a more effective way. If you’re unaware of these newer features, now’s the time to learn.
HOW TO UNSUBSCRIBE FROM EMAILS ON GMAIL THEN RESUBSCRIBE ANDROID
What does the Gmail automated Unsubscribe mean for email marketers?.What is the mass unsubscribe feature on Gmail?.
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